I am Joanne Pek, a human centered designer. I studied Industrial Design at Eindhoven University of Technology. My main drive is to get people involved and engaged in the projects I am working on. For this aim, I develop interactive and playful workshops, communication tools or prototypes of products. I use qualitative research to map the experiences and wishes of the users and the stakeholders. This research is the base for my concept development. For example in the domains of social well-being, education, healthcare, sustainability and sports.